Content curation refers to the collection, organization, analysis, and interpretation of existing content in a manner that is meaningful and helpful to the target audience. It is a concept that is currently trending in the marketing world and numerous businesses have used it to optimize their content marketing strategies. However, curating content is not just for marketers, but instead, it is an essential skill for educators and students, as well.


With access to information as easy as ever before, there are massive amounts of data available to teachers and students regarding their subject matter but the real challenge lies in picking out relevant and required information from all this data. Content curation can facilitate both educators and students by helping them deal with the overwhelming amount of information that is available on the internet today.

Why Teach Content Curation?

When you feel confused about a particular grey area in a topic that you are studying or want to learn more detail about a subject then the first thing that you will do is Google it. While search engines such as Google do filter content to quite an extent, it is still rudimentary in its approach and lacks the element of ‘human filtering’ that is the intention and critical.

Beth Kanter of Business Insider explains that content curation is a process of sorting that results in the organization of content (filtered by search engines) in a meaningful and specific manner. She adds that the mindful consumption of information is the heart of the content curation process. Educators want their students to learn the complex ways and processes that go into knowing and understanding the content regarding a subject matter and that is exactly what the practice of content curation can enable them to do.


The keyword in Beth’s definition is ‘mindful consumption’ which explains how content curation can allow you to absorb only relevant information that you need from the massive amount of data that you find on search engines. The magnitude of the information available on all subject matters is enormous. This leads to students being unable to organize their ideas and thoughts against those that are found on the internet. Eventually, students produce work that comes from unfiltered content and hence, they represent information without knowledge.

On the other hand, content curation allows students to turn the information into knowledge by being able to judge, organize, assess, and commentate on the content that they find. The process encourages critical thinking and evaluation and hence leads to an improved learning experience for them.

How The Content Curation Process Works:

When educators are looking to teach students about content curation, it is important that model the process for them so that the students know exactly what to do. By demonstrating how you search for a topic, filter the information, evaluate the sources, and analyze the information; you can provide students with a model that they can use to form their very own content curation techniques.

 If this seems too abstract, then here are the steps that are part of the content curation process: Searching for content, Filtering the content, Consuming the content, Organizing/Managing/Filtering the content, Adding Commentary to the content, and Sharing (or Displaying) the content. As an educator, you should demonstrate each of these steps so that students can learn about the content curation process.


Content curation can help educators and students by allowing them to refine large amounts of content in a meaningful and specific way so that they can find relevant information. However, without the right tools, the task of content curation can be a tough and complex one to carry out. This is where ReputUp, a powerful and feature-rich content curation tool, can come in very handy. The tool automates the process of content curation for you from finding information to curating it and sharing it to chosen platforms, everything is much easier with the help of this simple solution for curating content.


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